Hello I’m James. I’m passionate about telling stories with purpose crafting authentic moments with emotion, energy, beauty and drama.

I love sport, community, people and movement.

From grassroots to professional the power sport has to bring people and their communities together is unique.

From the fun, buzzing energy to those more sensitive moments I use a range of techniques across stills and motion to bring life and love to the stories I’m telling.

I’ve been shooting for 18 years(!) so I bring a wealth of experience. Shooting with me is fun, energetic, collaborative and open. I love to find a way to make a shoot unique and I fully support that no shoot is solely led by one persons ego, it’s always a team effort.

I surround myself with a talented crew who love to collaborate at every level. Every shoot has its unique requirements so rather than a one size fits all approach to production, I work directly with an agency, production company or client and we pick the best production plan for each job.

Contact

To talk about your project, arrange a portfolio meeting or just a coffee…

mobile – 07742429137
email – james@cannonphotography.co.uk

Instagram: @james__cannon__

The good people I work with:

/ Advertising:
EA Sports, Under Armour, Virgin Active, FiiT, NT Live, FA, PureGym, Apple, Comic Relief, Visit Wales, Football Beyond Borders, Honda, Wiggle, Gymshark, Diabetes UK, Buzzbike, Powerleague, Adidas, KXU, BT, Ladbrokes, NFL, Canterbury, Coaches Voice, Sport Relief, Specialized, Cancer Research UK, British Triathlon, Diabetes UK, Park Run, Sony UK, Ferrari, Oxfam, MCC, HOKA ONE ONE, Guinness World Records..

/ Editorial:
Rouleur magazine, The British Red Cross, Glorious Sport, National Geographic Traveller, Cyclist, The Sunday Times Magazine, HELLO magazine, FT Weekend Magazine, Waitrose Health, OK Magazine, Official Ferrari Magazine, Athleta Magazine, HUCK, BAFTA, Outside Magazine, FourFourTwo, Monocle, N by Norwegian, Team Sky, Good Sport, The Rugby Journal, Avaunt, The Ride Journal, Guardian Labs, Boneshaker, the Cricketer magazine.

/ Featured in:
Glorious Sport, Creative Boom, Freelance Photographer Magazine, National Geographic Traveller Magazine, Digital Camera Magazine.

/ Awards:

2025 - Portrait of Britain - Vol 7 - Winner - Steppers

2023 - Portrait of Britain - Vol 5 - Winner - Vixens

2020 - Rugby Journal - Winner - Action Photographer of the Year

2023 - Taylor Wessing - second round

2022 - Taylor Wessing - second round